Out-of-Home Advertising Influence on Online Purchases: Success Cases

The Influence of Out-of-Home Advertising on Online Purchases: Introduction

Out-of-home advertising is a traditional marketing pillar with significant consumer impact. However, consumption practice is changing, and people are increasingly looking for online purchases. This raises the question: how can out-of-home advertising influence online shopping? In response to this question, we will explore successful cases of brands that had success in combining out-of-home advertising with online communication.

How Outdoor Advertising Influences Online Purchases?

Out-of-home advertising emerges as an effective method to bring brands to the presence in public spaces, where consumers can be influenced by our message. On the other hand, online platforms allow brands to reach a global audience. The combination of out-of-home advertising with online communication can then have a significant impact on online purchases. This is because out-of-home advertising can create brand awareness, making people more likely to make online purchases.

How can brands combine out-of-home advertising with online communication effectively?

There are some strategies that brands can adopt to effectively combine out-of-home advertising with online communication. For example, brands can use QR code recognition in outdoor ads to redirect consumers to their online platforms. Additionally, it's possible to combine TV ads with online ads, making the communication more consistent and increasing brand visibility.

Success Cases: Examples of Brands That Combined Out-of-Home Advertising with Online Communication

There are several brands that have had success in combining out-of-home advertising with online communication. For example, Levi's ran a campaign on a highway in New York that included outdoor ads with QR Codes that took consumers to a destination page with special offers. Another example is Starbucks' campaign, which used outdoor ads with barcodes to promote its new drinks. These strategies demonstrate that combining out-of-home advertising with online communication can be an effective method for increasing conversions and growing the brand.

What are the benefits of combining outdoor advertising with online communication?

The benefits of combining out-of-home advertising with online communication include increased brand visibility, increased website traffic, increased conversions, and better understanding of the target audience. Additionally, combining out-of-home advertising with online communication allows brands to reach a global audience and create a brand mentality.

Conclusion

In conclusion, the combination of out-of-home advertising with online communication can be an effective method to influence online purchases. Brands that have succeeded in combining these strategies demonstrate that the combination can increase conversions and grow the brand. The benefits are clear: increased brand visibility, increased traffic to the site, increased conversions, and better understanding of the target audience. With this combination, brands can create a brand mindset and influence online purchasing.