The Influence of Advertising on Consumer Behavior

Advertising is a fundamental tool in today's era, responsible for approximately 50% of the turnover of many companies. But the question everyone asks themselves is: and how does that affect consumer behavior? The answer is simple: advertising has a great impact on consumer behavior, influencing their purchase decisions.

Brand Identity and Valuism

The identity mark concept seeks to capture the essence of a brand, making it unique and recognizable. This is achieved through a marketing strategy that combines visual, auditory, and tactile elements. Furthermore, valuing is an important element in consumer behavior, making the brand more appealing and desirable.

What really influences consumers about advertising?

There are several reasons why advertising has a significant effect on consumer behavior. Firstly, advertising helps create confidence in products or services, which is fundamental for the consumer. Additionally, advertising helps establish the brand's identity and value the brand, making it more attractive to the consumer.

Moreover, advertising also affects the consumer's mood and motivation. Advertising is capable of increasing motivation to make purchases, which leads to greater satisfaction with the purchase and reduction of risks for the consumer.

Consumer Activity

Another important factor to consider in advertising is the consumer's activity. This means that advertising is able to stimulate the consumer's activity, leading to greater consumption of products and services.

What happens if the advertising is done wrong?

This is what can happen if advertising is done incorrectly: the loss of trust in the brand, the depreciation of the brand value, and subsequently, the loss of customers. Additionally, advertising may also lead to an increase in pressure and stress on the consumer, which can result in negative consequences for their health and well-being.

Therefore, it is essential that companies implement marketing strategies that respect the consumer and ethical principles, ensuring that advertising is done in an appropriate and respectful manner.

Conclusion

In summary, advertising has a significant impact on consumer behavior, influencing their purchasing decisions. This is achieved through brand identity and valuation, consumer activity, and responsible marketing. It is essential that companies put into practice marketing strategies that respect the consumer and ethical principles.