The Use of Augmented Reality in Out-of-Home Advertising: New Communication Possibilities

Augmented Reality in Out-of-Home Advertising

Out-of-home (out-of-home, or OOH) is one of the largest communication channels for companies around the world. Its objective is to capture public attention in different locations, such as streets, stadiums, stores, and rest stops. However, augmented reality (AR) is revolutionizing this form of communication, enabling a deeper and more personalized interaction with the public.

What is Augmented Reality?

Augmented reality is a technology that overlays digital information on the real world, allowing users to see, hear or interact with digital content in real-time. In the context of out-of-home advertising, AR is used to create immersive and interactive experiences that capture public attention and involve user participation.

But how can AR be used in out-of-home advertising?

There are several ways in which AR can be used in out-of-home advertising, including overlaying digital information on billboards and store windows, creating immersive experiences in public spaces, using AR to direct traffic in galleries and stores, and much more.

An example of how AR can be used in out-of-home advertising is the use of 3D outdoors that show products. This allowed viewers to interact with products in a more realistic way and increased conversion rates. Another example is using AR in public spaces to create immersive experiences that involve the user, such as light and sound shows that are projected onto the floor.

Benefits of Augmented Reality in Outdoor Advertising

The use of AR in out-of-home advertising offers several benefits, including greater public interaction, increased attention and curiosity, better recall and brand recognition, and a more personalized and entertaining experience for the user.

How can companies start using AR in out-of-home advertising?

Companies can start using AR in out-of-home advertising by investing in suitable technology, such as QR code scanners or mobile apps, and working with their advertising agencies to create immersive and interactive experiences that engage the user.

In addition, it's important to remember that AR is a constantly evolving technology and that companies need to be prepared to adapt their strategies according to technological changes.

Conclusion: The Use of Augmented Reality in Out-of-Home Advertising is the Future

Augmented reality is a technology that's revolutionizing out-of-home advertising and offers numerous opportunities for companies to connect with their audience in a more profound and personalized way. If you're looking for a way to increase interaction with your audience and get more effective results, the use of AR in out-of-home advertising is definitely the future.