The Role of User Experience in DOOH

The Information Era has changed the way people communicate and inform themselves. With the arrival of the digital era, new communication channels emerged, such as the Olympic Outdoor Display Screen (DOOH). In this sense, it is essential to ensure that the user experience (UX) is a priority when creating media campaigns for these platforms.

What is DOOH?

The Olympic Outdoor Display (DOOH) is a medium that enables the display of visual content on public displays. These screens can be installed in public locations, such as commercial spaces, metro stations, airports, stadiums and streets, allowing advertisers to reach vast and specific audiences.

Why user experience is important in DOOH?

User experience is fundamental in DOOH because it improves attention and engagement from the audience, increasing the effectiveness of campaigns. Additionally, a better UX also helps to loyalize the store and increase conversions.

Beyond that, a high-quality user experience can help build a strong and recognized brand. This happens because people remember better the brands that offer positive and uncommon experiences.

How to create an attractive user experience in DOOH?

To create an attractive user experience in DOOH, it's important to consider the content and interaction. Moreover, it's crucial to ensure that the content is relevant to the audience and that the interface is easy to use.

Besides, it's important to consider the technology and infrastructure needed to ensure that the content is displayed attractively and without issues.

Conclusion

In conclusion, the user experience is fundamental in DOOH because it improves attention and engagement with the audience, increasing the effectiveness of campaigns. Moreover, a high-quality user experience can help build a strong and recognized brand. Therefore, it's important to consider content and interaction to create an attractive user experience in DOOH.