The Role of Artificial Intelligence in Out-of-Home Advertising: Success Cases

The Role of Artificial Intelligence in Out-of-Home Advertising

Out-of-Home (OOH) Advertising is one of the oldest and most effective forms of advertising, with a long history dating back to the 1800s. Since then, technology and the Internet have changed how brands reach their customers on their daily routes. Artificial Intelligence (AI) is now changing the game again.

OOH Advertising AI: What is this?

AI is the ability of machines to process and analyze large quantities of data to take autonomous decisions. In the context of OOH advertising, AI can be used to improve campaign management, increasing effectiveness and reducing costs. This is done through advanced data analytics, AI-driven campaign optimization, and automated targeting.

AI is not an application, and what's beneficial for OOH?

Yes, AI is an application that can have a great impact on OOH advertising. With AI, brands can have access to more detailed information about their target audience, such as demographics, interests, and behaviors. This information can be used to create targeted campaigns that resonate with the audience, increasing engagement and conversions.

Another success case of AI application in OOH advertising is Foursquare, a mobile intelligence company. The company developed a system that used AI to analyze people's trajectory patterns in public spaces, allowing brands to be targeted at those people in real-time.

Success Cases: AI in Out-of-Home Advertising

There are many successful examples of AI usage in OOH advertising. For instance, the outdoor company Clear Channel Outdoor used AI to develop a system that identified and classified people based on their lenses and clothing colors, allowing brands to reach directly their most likely customers.

How AI can be used to improve outdoor advertising (OOH)?

AI can be used to improve OOH advertising in several ways, including: 1) Data analysis to better understand people's behaviors and habits in public spaces; 2) Optimizing advertising campaigns based on data to maximize return on investment; 3) Identifying marketing opportunities and selecting more effective advertisements.

Conclusion: The application of AI in OOH advertising is already changing the way brands communicate with their target audience. With the ability to process and analyze large amounts of data, AI can help brands improve their advertising strategies and increase the effectiveness of their campaigns.