The Role of Artificial Intelligence in External Advertising: The Future of DOOH

The Role of Artificial Intelligence in External Advertising: The Future of DOOH

External advertising, or DOOH (Digital Out of Home), has been an integral part of many companies' marketing strategies over the years. However, with the introduction of artificial intelligence, the way external advertising is done is changing. In this sense, it's important to ask: what is artificial intelligence and how is it influencing the future of external advertising?

Artificial intelligence is a set of technologies that enable machines to learn from data and improve their decisions over time. In external publications, artificial intelligence is used to analyze access data, such as geographic location, time, and exposure time, to create more precise target audience profiles and personalize advertising. This allows companies to reach specific areas and send more relevant messages to the target audience.

What is the importance of data analysis in artificial intelligence and external advertising?

Data analysis is a fundamental component of artificial intelligence. With the help of machine learning algorithms, data analysis allows companies to capture and analyze large volumes of data, making it easier for companies to better understand their target audience and personalize their messages. In external publication, data analysis is used to monitor access frequency, exposure time, and other metrics to evaluate the performance of a publicity campaign.

How is artificial intelligence revolutionizing outdoor advertising?

Artificial intelligence is revolutionizing outdoor advertising in various ways. Firstly, it allows companies to create more precise target audience profiles based on access data and geographical location. Secondly, artificial intelligence enables companies to send more relevant messages to their target audience based on their interests and habits. Finally, artificial intelligence enables companies to monitor and adjust their advertising strategies in real-time, thus improving the effectiveness of outdoor advertising.

Therefore, it is clear that artificial intelligence has a fundamental role in external advertising and DOOH. With the help of artificial intelligence, companies can create more personalized and effective ads, increasing conversion rates and reducing ad costs. In the future, it is likely that artificial intelligence will continue to be a fundamental component of external advertising, revolutionizing how companies reach their target audience and deliver their message.