The Influence of Augmented Reality on Outdoor Advertising
In the context of advertising, augmented reality (AR) has been presented as a revolutionary tool for communication. And indeed it is precisely that. AR can be defined as the integration of virtual information with physical reality, allowing for a more immersive and interactive experience with the brand.
However, the use of RA in out-of-home advertising has been a constantly evolving theme over the past few years. With the expansion of smartphone use and better technology, RA began to become more accessible and easy to implement in various sectors, including advertising.
As RTA is changing outdoor advertising
The AR has been used in various senses in out-of-home advertising, starting the platform by creating immersive augmented reality experiences that allow viewers to interact with the brand in a more intimate way. This can include the creation of 3D content, integration of sounds and images, and even the ability for the viewer to interact with the brand.
Why is RA so valuable in outdoor advertising?
The RA stands out because it's a way to physically connect with the audience, creating a unique and memorable brand experience. Additionally, the RA also allows for greater interactivity and audience participation, which can increase engagement and brand loyalty.
Practical examples of AR in outdoor advertising
Examples of AR in out-of-home advertising include the use of AR on art murals, train station panels, and even in-store displays. Additionally, a company called L'Oréal used AR to create a makeup experience within its stores, allowing customers to try and be presented with their new product without having contact with the surface.
What's the future of AR in out-of-home advertising?
The future of AR in out-of-home advertising looks promising. With the increase in smartphone adoption and technology improvement, AR is becoming increasingly accessible and easy to execute. Additionally, companies like Apple and Google are heavily investing in AR and Augmented Reality technology, which may lead to greater adoption and implementation of AR in companies.
However, it's important to remember that ROI isn't just a tool, it's a marketing tool that can bring tangible results for the company if used correctly. And that's why it's essential that companies understand the importance of developing marketing strategies that combine ROI in out-of-home advertising with other marketing tools for better consumer experience.
