The Impact of Customized Advertising on Online Purchases

The Impact of Customized Advertising on Online Purchases

With the technological evolution and growth of the internet, personalized advertising has become increasingly important for companies that want to promote their products and services online. Personalized advertising is a model of advertising that involves compiling information about an individual, such as their preferences, interests, and behaviors, in order to send personalized messages that are more relevant and attractive to that individual. This makes the advertising more effective and increases the chances of conversion.

According to an Adobe study, more than 80% of online buyers conduct initial research based on doubts and concerns before purchasing any product or service. Customized advertising helps companies project themselves further along the buying process by providing relevant and attractive information to people conducting online research.

Benefits of Customized Advertising

Some of the main benefits of personalized advertising include: increased conversion rate, better cost-benefit ratio, higher customer satisfaction and a better understanding of consumers' needs and preferences.

How can companies better take advantage of personalized advertising?

Some tips for maximizing personalized advertising include: collecting and using precise data about consumers, using data to create consumer profiles, personalizing messages and content for each individual, and continuous monitoring of the effectiveness of the advertising.

Another important point is that personalized advertising is not just for large companies. Many mid-sized and small businesses can also benefit from the benefits of personalized advertising, which is especially true for companies operating in more specific or niche markets.

In summary, personalized advertising is a model of advertising that involves compiling information about an individual, such as their preferences, interests, and behaviors, to then send personalized messages that are more relevant and appealing to that individual. Personalized advertising is effective for companies that want to promote their products and services online.