Street Advertising: The Impact of Out-of-Home Media

Street Advertising: The Impact of Out-of-Home Media

Outdoor advertising, also known as out-of-home (OOH) media, has become an increasingly popular tool for brands that want to reach their consumers worldwide. And it's easy to see why. Outdoor advertising offers a useful way to connect with people at different points in life, whether they're working, leisurely or on the move. In this article, we'll explore the impact of out-of-home media on advertising and why it's a strategy to consider.

One of the reasons why outdoor advertising is so effective is because it connects with people in different moments and contexts. This means that brands can connect with their target audiences at different points in life, whether during the day or at night, and reach those who are more likely to buy their products or services.

How is outdoor advertising so successful in achieving its objectives?

The response lies in how outdoor advertising is able to integrate with other marketing strategies. For example, a brand can create an online and offline campaign and use outdoor advertising to reinforce that message. This allows brands to reach a wider target audience and increase brand visibility.

Other benefits of outdoor advertising include:

High visibility and attention: people who see outdoor ads are more likely to remember the brand and ad. Only 10% of TV viewers remember a commercial after 24 hours, while 80% of outdoor viewers remember the ad after just 24 hours.

Flexibility: outdoor advertising can be customized to meet the specific needs of each brand and target audience. This allows brands to adapt to changes in the market and changes in consumer habits.

And what about the cost? Outdoor advertising can be expensive?

Yes, outdoor advertising can be expensive if it's not planned well. However, unlike online advertising, outdoor advertising provides fast feedback, allowing brands to adjust their strategy and optimize their return on investment. Another advantage is that outdoor advertising may be easier to measure and improve than online advertising.

Conclusion

In summary, outdoor advertising is a powerful tool for brands that want to achieve their goals. With the possibility of connecting with their target audiences in different moments and contexts, high visibility, and flexibility, outdoor advertising is an strategy to consider. And, unlike what many people think, outdoor advertising can be a profitable and effective investment for brands that want to boost their market presence.