Perceived Value and Advertising: Psychological Impacts

Advertising is a common resource across various economic sectors, aiming to attract the attention of consumers and influence their purchasing decisions. However, beyond simply promoting products or services, advertising can also have a significant impact on consumers' perception of the value of those products or services.

Levels of influence and perception

Various studies show that advertising can significantly influence consumers' perception of the value of products or services. This happens because advertisements can create expectations and positive mental associations with products or services, making them more attractive and desirable to consumers.

Influence factor level of consciousness

An important factor that influences perceived value is the level of consumer awareness about the brand or product. The more known or recognized a product or service is, the more likely consumers are to have a more positive perception of its value.

Furthermore, what are the factors that influence how consumers process advertising information?

Advertising can also influence the perceived value through the creation of a brand identity. This happens when advertising is able to create a role model in consumers' minds, which may lead to a better perception of the product or service's value.

Consequences of perceived value

The perceived value can also have significant financial consequences for companies. The higher the perceived value among consumers, the more likely they are to be willing to pay more for a product or service, which may increase company revenues.

Influence factor level of satisfaction

Besides, the consumer satisfaction level can also be influenced by the perceived value. The higher the perceived value, the more likely it is that consumers will be satisfied with the purchase made.

Since the perception of perceived value has a significant impact on consumer purchasing decisions and satisfaction, what are the strategies that companies can follow to influence this perception?

In summary, perceived value and advertising are intrinsically linked and can have a significant impact on consumer purchase decisions and satisfaction. Companies that understand the importance of perceived value can develop more effective strategies to attract and retain customers.