Outdoor Media: What is it and how does it work?

Out-of-home (OOH) media is a form of advertising that involves the display of content in physical spaces, outside the online environment. This can include ads on outdoors, billboards, murals, cinemas, sports stadiums and many more.

OOH is an effective way to reach your target audience directly and non-intrusively. Instead of focusing on capturing the viewer's attention in a digital environment, OOH allows you to hit your audience at a specific location and at the right moment.

Historical Overview of Out-of-Home Media

Out-of-home media has a history that dates back many years. In the mid-20th century, outdoor ads began to emerge as an effective way to reach larger audiences. Since then, OOH has evolved and become one of the most important offline channels for advertising.

Types of Outdoor Media

There are various types of out-of-home media, including:

• outside Large outdoor advertisements placed in strategic locations, such as highways and city centers.

• Life jackets Announcements placed on bus shelters, where there is a great flow of people daily.

• Urban furniture Includes newspaper stands, trash cans, street clocks, among others, that are used to display advertising.

• Public transportation Announcements placed inside and outside of buses, trains, metro, and taxis.

• Digital Pains Digital screens that display announcements in high-traffic areas, such as shopping centers, airports and stadiums.

• Elevator advertising Announcements placed inside elevators in commercial and residential buildings.

• Projects Nighttime advertising designed on buildings and other surfaces.

• Events and standings Signs displayed at sports events, shows and other large public gatherings.

• Road sign Includes signs placed along roads and highways.

• Vehicle advertising Includes stickers and wrapping on private cars, delivery vans, and other vehicles.

OOH media continues to evolve with the advancement of technology, incorporating interactive and digital elements to attract consumer attention in a more effective way.