Outdoor Media: What is it?

The Out-of-Home (OOH) media is a non-traditional form of communication used to reach public targets in specific locations and public spaces. Out-of-Home is not a traditional medium, like a newspaper or TV channel, but rather a way to communicate with people in specific places.

Out-of-Home communication is characterized by being a direct, immediate, and intense form of communication, as ads are installed in locations frequented by people, such as streets, airports, train stations, shopping malls, cinemas, football stadiums, etc. This allows you to reach your targets in a natural environment, rather than waiting for consumers to make an effort to interact with the advertising.

Types of Out-of-Home Media

There are various types of Out-of-Home media, including: posters, billboards, murals, storefronts, digital displays, LED panels, public information devices, wall-mounted TVs, and much more.

What is the objective of out-of-home media?

The main objective of Out-of-Home media is to attract the public's attention and create a lasting impression on people's minds, leading them to remember the brand or product. This can be achieved by using attractive images, colors, and messages.

Out-of-Home media has several benefits, including the ability to reach a large audience, increase brand visibility, and improve customer loyalty. Additionally, Out-of-Home media offers a wide range of options for any budget, making it an attractive choice for many brands.

Examples of out-of-home media usage

Out-of-Home media is used in a variety of sectors, including advertising, product marketing, brand communication, and more. Examples of use include: Coca-Cola running a campaign on streets of major cities during a sports event; a travel company promoting its product line at airports; a department store promoting its promotions en route.

How does out-of-home media help brands stand out?

The Out-of-Home media helps brands stand out by creating a strong and permanent visual presence in frequently visited locations, creating a lasting impression on consumers' minds. Additionally, the Out-of-Home media allows brands to reach their targets in real-time, which helps increase conversion rates and improve customer loyalty.