Outdoor Media: Understanding the Power of External Advertising

Outdoor Media: Understanding the Power of External Advertising

Out-of-home (OOH) advertising, also known as exterior advertising, is a type of advertising that does not go through television and is not digital. It involves placing ads in public locations, such as football stadiums, train stations, airports, parks, etc.

Out-of-home media has a significant impact, since the vast majority of people spend at least several hours a day in public places where they are exposed to advertisements. Moreover, outdoor advertising is not turned off, meaning that people experience it at specific moments.

What are the main advantages of outdoor advertising?

In addition, outdoor advertising is a richer model of advertising in terms of data and metrics, allowing marketers to better understand their target audience and adjust their marketing strategies

Outdoor Advertising Types

There are several categories of outdoor advertising, including: billboards on exterior surfaces, such as walls and signs; ads in public transportation, like football stadiums and train stations; and ads in public spaces, like parks and streets

What are the main disadvantages of outdoor advertising?

Out-of-home advertising is becoming increasingly popular, as companies are looking for ways to stand out in an ever more digital market. The combination of out-of-home media with digital media is a revolutionary advertising model that can bring incredible results.

How can I measure the impact of my outdoor advertising?

Conclusion

Outdoor advertising is a powerful tool for any company that wants to establish itself and increase its visibility. With the combination of benefits found, it's logical that many companies are investing in outdoor advertising and digitalizing their campaigns.