Outdoor Media: Understanding External Communication

Out-of-home (OOH) media is a form of communication that refers to media displayed in public spaces, such as outdoors, murals, transit boards and other locations where people spend time. OOH is an effective marketing strategy for reaching large audiences and increasing the visibility of your brand.

Benefits of out-of-home media

Achieving a large audience is just one of the benefits of out-of-home media. Other benefits include: increasing brand memory, generating leads, increasing conversions and improving brand perception.

Types of out-of-home media

There are various types of out-of-home media that can be used to achieve different objectives. Some examples include: outdoors, murals, transit wraps, public posters and even more.

For an outdoor, for example, it's important to consider the location where the media will be displayed. Locations like parking lots, airports, and shopping centers are ideal for reaching large and diversified audiences.

Besides, it's important to choose a medium that is suitable for your target audience. For example, if you're targeting young urbanites, a traffic panel in a bustling area of the city can be a smart choice.

Out-of-home media tools

There are several tools that can help plan and execute an OOH campaign. Some of the most common include: Adobe After Effects, Photoshop, Illustrator, CorelDRAW, and SketchUp.

There are also online platforms that allow for the creation and effective management of out-of-home medias. Some of the most popular ones include: Outbrain, Taboola, and Disqus.