Out-of-Home Media: What you need to know

The Out-of-Home (OoH) media is a public communication channel that reaches more than 65% of the global population. It's a type of marketing that involves the use of public spaces, such as billboards, windows, and digital panels, to promote products or services. In this article, we will discuss the advantages and disadvantages of Out-of-Home media and how to use it to promote your business.

Advantages of Out-of-Home Media

Out-of-Home media offers many advantages over other forms of marketing. Firstly, it is an effective way to reach specific audiences, such as mobile consumers. Additionally, it's a non-intrusive channel, allowing people to choose whether to focus on their actions or ignore the advertising. Another advantage is the ability to reach younger and more active audiences that are more likely to use digital media. Furthermore, Out-of-Home media is a way to connect with people at a deeper level, using visibility and proximity to capture public attention.

Types of Out-of-Home Media

There are several types of Out-of-Home media, including: portraits, window displays, digital panels, glass sheets, billboards and light displays. Each type offers a unique way to connect with the public. For example, a digital panel can be programmed to show TV commercials or videos, while a glass sheet can be used to promote products effectively.

Very well, but how can I use Out-of-Home media to promote my business?

There are several ways to use Out-of-Home media to promote your business. First, define the goals and target audience of your campaign. Then, choose the type of Out-of-Home media that best fits your needs. For example, if you have a restaurant, you can use a billboard to promote special menus of the week. Or, if you have an online business, you can use a digital panel to promote your website or app.

It's important to remember that Out-of-Home media is a channel that requires a significant investment. Therefore, it's important to have a clear and aligned marketing strategy. To maximize results, it's recommended to monitor and adjust campaigns in real-time, as well as use data and tools to measure performance and adjust the strategy.

Out-of-Home Media Drawbacks

Out-of-Home media also has disadvantages. For example, production and installation costs can be high, and visibility may vary depending on the location. Additionally, Out-of-Home media does not allow for direct interaction with the audience, which can be limited in terms of responses and conversions.

So, it's hard to know where to start?

No problem! There are several specialized companies in out-of-home marketing that can help you create a personalized strategy for your business. They can help you choose the most suitable type of out-of-home media, allocate the budget, and monitor the performance of the campaigns.