Out-of-Home Media: Understanding the Role of External Communication

Out-of-home (OOH) media is a form of communication that involves the display of messages, images, or videos in public places, such as buildings, parks, and streets. This marketing approach stands out for its ability to reach a broad and diversified audience.

The role of out-of-home media in external communication is fundamental for any company that wants to increase its visibility and strengthen its brand. Here are some practical examples of application:

Outdoor advertising in buildings: out-of-home media can be used to display messages, images or videos in public buildings such as sports stadiums, metro stations or shopping centers.

Outdoor media can be used to display messages, images or videos on streets and avenues, reaching a broad and diverse public.

Outdoor media can be used to display messages, images or videos in public parks and gardens, reaching a younger and more active audience.

Out-of-home media can be used to display messages, images or videos at sports, music, or cultural events, reaching a specific and interested audience.

Tools to create OOH content

Adobe After Effects: a popular video editing tool that can be used to create videos and images for out-of-home media.

Photoshop: a popular image editing tool that can be used to create images and visual materials for out-of-home media.

Illustrator: a popular graphic design tool that can be used to create visual materials, such as posters and flyers, for outdoor media.