Out-of-Home Media: the world of visual messages

What is Out-of-Home Media?

The out-of-home (OOH) media is a type of advertising that stands out for its ability to reach large audiences in public spaces. These visual messages can be printed on materials such as city panels, billboards, parks and soccer fields, among others.

The MOH emerged as an alternative to traditional print media advertising, becoming a popular option for brands wanting to reach the moving population.

Out-of-home media types

The types of out-of-home media are varied and include city panels, outdoors, parks, and football fields. Each one of these types offers a unique opportunity for its advertising campaigns.

How do out-of-home advertising campaigns work?

Outdoor advertising campaigns work through the impression of visual messages on physical materials that are highlighted in public spaces. These messages can be static or dynamic, depending on the type of solution chosen.

One of the main features of out-of-home media is its ability to reach ads immediately, without the need for clicking or interacting with content. This makes campaigns work well when it comes to reaching a mobile audience or public spaces.

Benefits of Out-of-Home Media

The advantages of out-of-home media are numerous and include the ability to reach an unspecified audience, the possibility of revisiting any location, and the ability to deliver ads immediately.

Beyond that, out-of-home media is an advertising method that does not rely on electronic devices and therefore is not affected by factors such as poor internet service or slow support.

What are the benefits of out-of-home media for companies?

The benefits of out-of-home media for companies include the ability to increase brand recognition, the opportunity to reach a moving audience, and the possibility of complementing traditional media.