Out-of-Home Media: The Power of External Advertising

Exterior advertising, also known as Out-of-Home (OOH) media, is one of the oldest and most effective channels of communication for brands and companies. Based on recent studies, OOH has a significantly higher conversion rate than other forms of advertising. This is because exterior media is encountered by people every day, whether driving, walking or being in public spaces.

Outdoor Advertising Effects

Outdoor advertising has a significant impact on people's behaviors and decisions. According to a study conducted by the Advertising Research Foundation (ARF), 64% of people remember an OOH campaign that was seen just a few days ago. Additionally, OOH is also known for having a positive impact on sentiments and perceptions about brands.

How Outdoor Advertising Works

Out-of-home (OOH) advertising encompasses a range of formats, including billboards, panels, murals, banners, etc. These formats are installed in public locations such as streets, avenues, parks and shopping centers, among others. OOH can be used to promote products or services, increase awareness about a brand or cause, or simply create a strong visual presence.

What makes Outdoor Advertising so effective?

The response is in the ability of OOH to capture people's attention at different moments and contexts. In addition, OOH also offers an opportunity for brands to connect with their target audience in a more personalized way.

One positive aspect of outdoor advertising is that it is not related to technology or the time people spend on their mobile device. This means that OOH can reach those who are not connected to the internet, ensuring a broader and more effective coverage.

Questions and Answers

I have a question about Outdoor Advertising: how can I measure my return on investment (ROI)?

Excellent question! OOH (Out-of-Home) can be measured using different techniques, including manual counting of people who see the campaign, the use of sensors and cameras to monitor exposure, or even analyzing traffic and conversion data.

How can I ensure that my campaign is seen by the people I want?

Excellent question again! The right choice of location, time, and form of outdoor advertising is crucial for reaching the desired target audience. Moreover, OOH can also be used in conjunction with other media to create a more integrated and effective campaign.

In summary, outdoor advertising is a powerful and flexible communication channel that can be used to achieve specific objectives. Based on recent studies, OOH has a significantly higher conversion rate than other forms of advertising. Moreover, OOH also offers an opportunity for brands to connect with their target audience in a more personalized way.