Out-of-Home Media: The Power of Advertising in Real Life

Out-of-home (OOH) media is a form of advertising that does not require public attention to be effective. Instead, it places itself in the path of real-life spectators and observes their daily habits. This can include ads in buildings, parks, cinemas, bus stations, and other public locations.

OOH is a highly effective way to achieve your commercial objectives because it reaches a diverse audience that isn't too exposed to traditional advertising methods, such as television and radio. Furthermore, out-of-home ads are generally more memorable than online ads, since they become part of the real life of viewers.

Examples of application

An example of an OOH application is the campaign for promoting Portland cement's new line of cements. They installed large billboards in important commercial buildings and streets, showing how Portland cement can be used to create durable and beautiful structures.

One example is the campaign by the clothing brand Levi's to promote their new line of jeans. They installed large billboards in important commercial centers' streets, showing how Levi's jeans can be used to create different and personalized looks.

Out-of-home media tools

There are various tools that can be used for out-of-home media, including:

In addition, there are also various tools that can be used to measure the impact of out-of-home media, such as: