Out-of-Home Media: The Impact on Communication

As out-of-home (OOH) ads are a form of communication that goes beyond screens and mobile devices. They consist of physical spaces, such as outdoors, murals, storefronts, etc., where the message is presented to the target audience. Unlike traditional media, OOH do not require the viewer's attention to be consumed - the content is there, waiting for the observer.

They are particularly effective in reaching a specific target audience and capturing consumers' attention in physical spaces. This is especially important for brands that aim to create a strong presence on the street or at the business location. Additionally, OOH allow for a better ROI (Return on Investment) than many digital and printed media.

Statistics

According to a study by the Outdoor Advertising Association of America (OAAA), 72% of people remember a brand after seeing an ad on OOH. Additionally, OOH increases brand awareness and improves target audience perception of the brand.

Examples of application

Examples of Out-of-Home (OOH) applications include:

Besides, OOH can be used to promote events, product launches or specific advertising campaigns. They also enable the creation of an immersive and interactive experience with the target audience.

Tools

To implement out-of-home strategies, it is important to have access to suitable tools. Some of these tools include:

OOH is becoming increasingly important in communication and marketing. They enable a unique and effective way to reach the target audience and create a strong presence on streets and business locations.