Out-of-Home Media: an external communication world

Out-of-home (OOH) media is a type of communication that refers to the presentation of messages, information or promotions in public and common places. This form of communication aims to connect with the target audience in locations where they are most likely to remember the messages and be influenced by them.

The OOH can include different forms of media, such as posters, public advertising panels, murals, exhibitions, fairs and events. It also can involve digital technologies, such as video screens, mobile apps and augmented reality (AR).

Advantages of Out-of-Home Media

OH offers several advantages compared to traditional communication. First, it allows for great exposure to the target audience, as people are more likely to remember messages presented in public places and common areas than those presented only through print or digital media.

In addition, OOH allows for greater flexibility and personalization, as messages can be easily changed and adapted to the specific needs of each location and target audience. This makes communication more effective and enriching.

Another advantage of OOH is that it does not require active attention from the target audience, as people can remember messages even when they're not properly focused on them. This makes communication more persistent and enduring.

Real-Life Examples of Application

A practical example of the application of OOH is the use of public advertising posters in urban areas. Imagine a large panel with an attractive and visually impactful message installed at a strategic location, such as near a metro station or in front of a popular store.

Another example is the use of video screens in shopping malls and shopping centers. Imagine a large screen showing a common communication video from the brand, presenting special offers to consumers.

It's also possible to use OOH for promoting events and musical shows. Imagine a billboard advertising in front of the event location, showing images of the band or the show, inviting people to participate.

Application Tools

To apply OOH effectively, it is necessary to have some tools and technologies at your disposal. Some of the most important ones include: