New Frontier of External Advertising

OOH: The New Frontier of Outdoor Advertising

With the expansion of the internet and the growth of e-commerce, traditional advertising was forced to evolve to keep up with market changes. Amidst this evolution, Digital Out-of-Home (DOOH) emerged as an innovative form of advertising that revolutionized brand communication with consumers.

A DOOH consists of digital advertising displayed on large screens installed in public places such as shopping centers, train stations, airports and other high-traffic areas. These digitally displayed screens have high resolution and can be configured to show video, image, text, and sound content, creating an immersive experience for viewers.

With DOOH, brands can get closer to consumers, creating a more direct contact and improving the brand's reputation. In addition, wall advertising is customizable and can be adjusted to reach specific target audiences, which increases the effectiveness of the campaign.

Positive effects of DOOH

A DOOH offers a series of benefits to brands. With this form of advertising, companies can increase the visibility of their brand, increase customer loyalty and improve the perception of the quality of the brand. Additionally, DOOH can be an effective tool for building brand memory and increasing public participation.

Do you have any doubts about DOOH?

Yes! We're here to help. If you have any questions about DOOH or want to know more about how to implement this form of advertising in your marketing strategy, don't hesitate to contact us.

A DOOH is an innovative form of advertising that allows brands to connect more effectively with consumers. With its personalization and flexibility, DOOH is a powerful tool for any brand that wants to stand out in the market.