Media Out-of-Home: How outdoor spaces influence consumer behavior

Out-of-home (OOH) media is an effective way to reach consumers in different moments and spaces, from outdoorspaces to cinemas and parks. This marketing modality allows you to target specific audiences and manage your messages according to location and timing. Additionally, outdoor spaces are a powerful means of creating memorable experiences for consumers, which can influence their behavior and loyalty towards the brand.

How outdoor spaces influence consumer behavior

Recent research shows that exposure to outdoor spaces can have a positive impact on consumer behavior. For example, a study found that 75% of people remember a brand after being exposed to an OOH campaign. Additionally, outdoor spaces can influence purchasing decisions and increase brand loyalty.

Factors that influence consumer behavior in relation to outdoor spaces

There are various factors that can influence consumer behavior towards outdoorspaces. Among them are: location (for example, shopping centers or residential areas), timing (for example, peak hours or rest periods), the way the message is presented (for example, video or image) and the characteristics of the space (for example, size, lighting and ambientation).

How can I use outdoor spaces to improve my marketing strategy?

There are several ways to leverage outdoorspaces to improve your marketing strategy. Examples include: using OOH media to create awareness and engagement with the audience, utilizing location and timing to reach specific audiences, creating memorable experiences for consumers, and measuring and evaluating the campaign's impact across different channels.

In summary, outdoor spaces are a powerful way to influence consumer behavior and can be used to improve your marketing strategy. Additionally, it's important to remember that OOH media can be used in conjunction with other forms of marketing to create memorable experiences and increase engagement with the audience.