Location strategies for digital signage screens

Digital signage screens are a powerful marketing and communication tool for companies and organizations. However, for them to be effective, it is fundamental that they are localized correctly. In this way, it is important to understand the localization strategies for digital signage screens.

Strategic location

The strategic location is fundamental to the success of a digital signage screen. This is because the right location can increase visibility, traffic, and consequently, conversion. Some tips for a strategic location include:

Location in high-traffic areas, such as stores, restaurants or public places.

Location in areas of communication, such as lobbies, meeting rooms or waiting areas.

Location in areas of interest, such as streets or beaches.

What are the most common doubts about locating digital signage screens?

One of the most common doubts is about the screen distance and visibility. To do this, it's important to calculate the maximum distance for which the screen is visible to the audience.

Another strategy is to consider the screen orientation. This is because the correct orientation can increase visibility and effectiveness of communication.

Considerations for choosing the location

Beyond the strategic location, it is essential to consider other variables to choose the right location. Some considerations include:

Accessibility for people with disabilities.

Protection against damage or vandalism.

Climate conditions and lighting.

What are the consequences of a live location for a digital signage screen?

The consequences of an inadequate location can be costly and damaging to the company's reputation. This is because an unappealing location can lead to a loss of visibility, conversion, and consequently, profit.

In summary, the location of a digital signage screen is crucial for the success of the strategy. It's important to consider the strategic location, accessibility, protection, and climatic conditions. Additionally, it's fundamental to consider doubts and consequences of an improper location.