Influencers on DOOH: How External Advertising Meets Digital Influence
Outdoor advertising (DOOH) is a type of advertising that involves the display of messages or products in open public spaces, such as LED panels, screens, and murals. However, with the evolution of the digital industry, outdoor advertising is shifting to the digital realm. This has raised questions about how outdoor advertising interacts with digital influence and how influencers can contribute to brand visibility.
What is Digital Influence?
Digital influence refers to the process by which people become influenced by others' opinions and opinions, especially on social media. This occurs when people trust others' opinions, especially if they are considered authorities in a particular field. In this sense, digital influencers have become an essential tool for brands seeking to increase their visibility and connectivity with their target audience.
Why is Digital Influence and DOOH interested in meeting each other?
Exterior advertising and digital influence are interested in finding each other because both seek to increase brand visibility and establish a deeper connection with the target audience. Exterior advertising offers a platform to reach a broader audience, while digital influence provides opportunities to create a more personalized experience with consumers.
How can Influencers increase the Visibility of the Brand?
Influencers can increase brand visibility through various strategies, including crypto marketing, social media accounts, paid advertising, and collaborations. In addition, influencers can also promote special offers or discounts to boost customer conversion. The key to success with influencer marketing is to ensure that the influencer is committed to the brand and that their audience is relevantly related to the target audience of the brand.
One of the benefits is that digital influence can help increase connectivity with the target audience, allowing brands to bring their products or services directly to digital platforms. This can help increase customer conversion and loyalty to the brands.
Challenges and Opportunities
Although the digital influence and external advertising have their challenges, such as increased competition and the need to adapt to market changes. However, they also offer growth and expansion opportunities for brands that know how to take advantage of communication and marketing possibilities.
Therefore, digital influence and external advertising have a lot to offer when combined. By finding the points of contact between them, brands can create deeper and more appealing experiences for consumers, increase brand visibility, and strengthen their connection with the target audience.
