Influence of Famous People on Ad Campaigns: Benefits and Challenges

The influence of famous people in advertising campaigns is a very popular strategy in the world of advertising. By associating a product or service with a well-known figure, it's possible to increase visibility and attract the attention of the target audience.

Benefits

There are several benefits to using famous influencers in advertising campaigns: the first is the ability to reach a wider and more specific audience, as the influencer has a large fan base and followers. Additionally, the influencer can bring credibility and authority to the product or service, as people tend to trust a well-known figure more than a traditional communication.

One of the benefits is the ability to create more attractive and memorable content. Famous influencers have the skill to create content that is more fun and lively than traditional communications, which can make the campaign more appealing and effective.

Examples of success

Examples of successful advertising campaigns that used famous influencers include the collaboration between the cosmetics company Nuxe and model and influencer Camila Coelho. The campaign was a success and helped increase the brand's sales by 20%.

A further example is the collaboration of Calvin's, a food company, with chef and influencer Alexandre Ataíde. The campaign helped to win over a younger audience and increase sales by 15% for the brand.

Challenges

However, there are also challenges in using famous influencers in advertising campaigns: the main one is losing control over the narrative. The influence may not follow the terms of the agreement or may not convey a message that was planned.

The next challenge is the loss of credibility. If an influence is linked to a brand or product that is not valued by the public, the brand's credibility may be negatively affected.

Beyond that, it's important to remember that the influence can have a high salary and a team that needs to be paid, which may increase the cost of the campaign.

How to avoid these challenges?

There are some strategies to avoid these challenges: the first is the careful selection of influence. It's important to choose an influence that aligns with the brand and the message you want to convey. Additionally, it's necessary to establish clear and defined terms in the contract to ensure the influencer follows the marketing plan.

Another strategy is constant monitoring of the campaign. It's important to remain attentive to the narrative that influence shares and correct the course of the campaign if necessary.

In summary, the influence of famous people in advertising campaigns is an effective strategy to increase visibility and attract the target audience's attention. However, it is important to be aware of the benefits and challenges involved and implement strategies to avoid the challenges.