Impact Advertising Trends in Non-Conventional Media

Impact advertising is a concept that aims to attract the attention of the target audience and achieve significant results for the brand. However, more and more marketing professionals are seeking innovative and effective means to reach their goals. And it's here that unconventional media advertising comes in.

Influencers and Influence

Influencers are people who have a large following and reach a specific target audience. These individuals can promote a brand or product on their social media channels, generating discussions and buzz around the brand. Influencers can be classified into two groups: natives, who are professional influencers, and producers, who built their reputation based on their experience and expertise.

Then, how can I find an influencer that fits my brand?

To find an influencer who matches your brand, it's important to pay attention to some characteristics: the size of the target audience, the relevance of the brand to the influencer, and the reputation of the influencer. Additionally, it's essential to establish a personalized proposal for each influencer and maintain transparency in the content dissemination.

Beyond influencers, digital media is another option for impactful advertising in unconventional channels. Digital media can include video, audio, games, and other content formats.

Immersive Experiences

Immersive experiences are a form of advertising that involves the target audience in a story or scenario. These experiences can be found in various formats, from augmented reality games to virtual reality experiences.

How can I measure the success of an immersive experience?

To measure the success of an immersive experience, it's important to set clear goals and track performance relative to those goals. Additionally, it's important to gather feedback from the target audience and evaluate their satisfaction with the immersive experience.

In summary, impact advertising in non-traditional media is a concept that aims to attract the attention of the target audience and obtain significant results for the brand. Influencers, digital media, and immersive experiences are some of the most innovative forms of non-conventional advertising.