External Program Advertising

External advertising is a type of marketing that involves promoting products or services through the purchase of advertisements outside your company's premises. This can include TV networks, radio stations, printed newspapers and magazines, as well as believing in outdoor billboards, building paint, and car advertising. External advertising can be effective for reaching a wider audience and creating awareness about your brand.

Advantages of External Media Advertising

There are several advantages to using external advertising. Some of those benefits include: the possibility of reaching a wider audience, the ability to create awareness about your brand, the opportunity to differentiate your brand from its competitors and the ability to remind people of your brand.

What is the difference between external advertising and internal advertising?

External advertising refers to advertising in places or media that do not belong to your company, while internal advertising is advertising promoted through media owned by your company, such as your website, mobile apps, or customer loyalty cards. While external advertising is more common for reaching a wider audience, internal advertising is more effective at promoting your products or services to a specific audience.

Types of Advertising in External Media

There are several options for external advertising that you can use to promote your products or services. Some of these options include: TV ads, radio ads, printed newspaper and magazine ads, billboards, building wraps, car advertisements, etc. Each of these options has its own benefits and drawbacks, and it's important to understand your marketing objectives better before choosing the right option.

What is the best way to measure the success of external advertising?

The best way to measure the success of external advertising is over time, monitoring various performance metrics, such as views, clicks, conversions, etc. Additionally, it's important to monitor changes in target audience behavior and the impact of advertising on commercial objectives.

Conclusion

Outdoor advertising is a effective marketing strategy to promote your products or services. However, it's important to remember that it's only one part of media marketing and should be complemented with other marketing strategies to achieve more significant results.