Augmented Reality Incorporation in DOOH Content

Augmented Reality (AR) has been a growing trend in recent years, revolutionizing the way people connect with information and products. By combining AR with Out-of-Home (OOH), it's possible to create more immersive and engaging consumer experiences for customers.

What is DOOH?

DOOH, or Out-of-Home Publicity, is the description of visual technologies that project onto public spaces, such as posters, TV screens and other types of display. The use of DOOH has become increasingly popular in marketing, as it allows for reaching a specific and personalized target audience.

Benefits of combining RA and DOOH

The combination of RA and DOOH offers a range of benefits, including: increased interactivity, improved consumer experience, increased engagement and lead conversion, and better understanding of consumer behavior.

How to combine Radio Advertising (RA) and Digital Out-of-Home (DOOH)?

To combine RA and DOOH, you can use technologies like ARKit or ARCore to create mobile RA experiences and display them later on TV screens or printed displays in public spaces. Another approach is to use holograms in outdoor shows or public spaces.

Examples of how the combination of RA and DOOH can be used include virtual product showcases on TV screens, brand exhibitions on posters, demonstrations of skills in areas such as technology improvement.

Challenges and limitations

Although the combination of RA and DOOH is promising, there are also challenges and limitations, including precision problems and accuracy, information conflicts and data storage, and limited access to RA technologies.

How to overcome these challenges?

To overcome these challenges, it is important to develop more precise and imprecise solutions, use privacy and security policies, and improve the connectivity of RWA windows.