Advertising as a Factor of Influence in the Formation of Value

In contemporary economics, advertising plays a fundamental role in forming the value of products and services. With increasing competition in the market, companies seek to differentiate their products and services through an effective marketing strategy. In this context, advertising emerges as a vector of influence regarding consumer purchasing decisions.

Advertising has the power to influence the perceived value of a product or service. This occurs because advertising creates a set of expectations and values associated with the product. Advertisements create an identity for the product, creating an emotional experience that impacts perception of the product's value.

How Advertising Influences the Product's Value

Advertising influences the value of a product in various aspects. Firstly, advertising can increase demand for a product or service, which increases its value. This occurs because advertising creates a psychological valuation of the product, making it more attractive to consumers.

And how does this happen?

This happens because advertising creates a set of emotional associations with the product, making it more attractive and valued for the consumer.

Furthermore, advertising can also influence the product's value through the creation of a brand. A strong and recognized brand that values itself can substantially increase the product's value. In this sense, advertising is an essential factor in creating a strong brand.

Another way that advertising influences the value of a product is by creating a sense of exclusivity. This happens because the advertising creates an illusion that the product is unique and exclusive, which increases its value.

Finally, advertising can influence the product's value by creating an expectation of using the product. This happens because advertising creates a mental image of the product, making it more appealing and valuable to the consumer.

Conclusion

In conclusion, advertising is a crucial factor in forming the value of products and services. With increasing competition in the market, companies seek to differentiate their products and services through an effective marketing strategy. Advertising emerges as a vector of influence regarding consumer purchasing decisions, and it's fundamental for creating a strong and recognized brand in the market.